The feedback and excitement that Bring-it-to-me brings to our stores has shown that our brand's traditional values combined with digital innovation are exactly what our customers need. We plan to roll out Bring-it-to-me in additional markets next year to ensure that as many adidas customers as possible can benefit from it.

With the use of Bluetooth Beacon technology, we hope to transform the shopper experience of our consumers at POS. beaconsmind supports Unilever in the technological implementation with its many years of know-how and the provision of its beaconsmind Suite software.

“As the first fashion retailer in Switzerland, we use iBeacons in all our stores and use the beaconsmind Suite to transform data. We now offer our customers an even better shopping experience via the the Gallery App and thank them for their loyalty with personalized offers that they receive via push messages on their smartphones.